Where I discuss all things strange, random musings and my current foray into the world of publishing.
I'm taking a break from blogging during the holidays so you won't hear from me again until January 1st, 2018. From the bottom of my heart, I wish you and yours a joyous holiday season full of love and laughter.
First, we need to clarify the difference between boosting a post and creating an ad
Boosting is when you click the little blue button on an already published post on your page. It says, "Boost Post" like the image below.
To boost or not to boost...
* It's easier and quicker to set up.
You make a FB post as you normally would (no fiddling with pixel dimensions and creating visuals with canva, paint, picaso or bannerfans). After the post is published on your page, you can choose to boost it. This requires you to click the boost button and complete a one page clickable form. I consider boosting to be "FB Marketing LITE."
* After you boost your post, it will show up under your page's ads as well as your ad manager
* If you've connected your instagram account to your ads manager, it will share it on your Instagram as well once boosted.
* It has serious limitations when it comes to targeting, placement and scheduling
A question readers often ask me is "Are
your characters based on real people?" My answer: yes and no. Of course I take personalities, physical features,
mental qualities, etc., from people I know, but I also rely on the ideas in my
head. I don't choose a person to be a character in my book; a character chooses
me. Then I get to sort through my options and decide who suffers from low
self-esteem or who can toss a football fifty yards or who gets to be the
skinny, hot chick. I never thought about anyone confusing my
characters with real people–until recently. While scrolling through my newsfeed
on Facebook, like I do about a hundred times a day, I saw a notice about my
high school reunion. Over the years I've connected with some high school
friends via social media with no mention of a reunion. Until now. In my debut novel, The Ghost and Mrs. Miller, Libby Miller joins the committee to plan
her twentieth high school reunion. On the committee are her dead husband Neil
Coming out of a year-long maternity leave gave me time and clarity to review my promotional and marketing tactics. One thing I never gave much thought to (besides setting up) was my website. I put it up relatively fast and without much effort, slapped my books on the page and included some reviews, awards and contact information. I read a lot of marketing and promotional blogs and articles all touting the importance of a good website. I figured I was good. I didn't need to do anything else to my website besides general maintenance and updating my books because it looked nice and contained the pertinent information. Right?
I needed to improve my website (and still do), because at the end of the day, although my website is ABOUT me and my books, it's FOR the readers. When I originally designed my website, I lost site...ha, ha, ha, get it? Get it?!?...of this one simple, yet crucial fact.
I needed to turn my website from PASSIVE to INTERACTIVE
In no particular order, here…