The Carus Chronicles

First, we need to clarify the difference between boosting a post and creating an ad Boosting : Boosting is when you click the little blue button on an already published post on your page. It says, "Boost Post" like the image below. To boost or not to boost... PROS: * It's easier and quicker to set up. You make a FB post as you normally would (no fiddling with pixel dimensions and creating visuals with canva, paint, picaso or bannerfans). After the post is published on your page, you can choose to boost it. This requires you to click the boost button and complete a one page clickable form. I consider boosting to be "FB Marketing LITE." * After you boost your post, it will show up under your page's ads as well as your ad manager * If you've connected your instagram account to your ads manager, it will share it on your Instagram as well once boosted. CONS: * It has serious limitations when it comes to targeting, placement and scheduli...

PART 1: GET THE EMBED CODE FROM AMAZON Step 1 : Go to Amazon.com and find your book's page.  Note: If you want to use Amazon Affiliate links, make sure you're logged into Amazon with the account associated with the Amazon Affiliate Program.  Step 2:  Click the <Embed> link. On the right hand side of the screen, under the buy now options, there's a little link that says, <Embed>.  Here it is a little closer. Step 3: Select "Embed on your site (HTML) You will get a screen that looks like the one below. You don't want the link, you want to embed the preview on your website. Click the second option (it defaults to the link option, so you have to click on the embed option every time). Step 4: Copy the embed code from the window. You can either use "CTRL + C" or right click on your mouse and select "COPY." If you're a Mac user, use "APPLE + C". PART 2: EMBED THE CODE ...

I planned to start my "Writer Wednesday" series in January, but I've had a bunch of people ask me how to do this, so I thought I'd publish this post early. Here's how to configure the Goodreads Widget to only show your good reviews (with pictures!!!). Now before anyone gets mad at me or argues I'm "hiding the truth" from readers or being misleading... No! A writer's website is one of their best marketing tools. No brand is going to post or advertise their poor reviews. I'm not pretending I don't have any. Of course I do. Everyone does. I had a reviewer give me a three star review because she didn't like my British spellings (note: Canada uses a combination of British and American spellings, and not only am I Canadian, this book was set in Canada). I've had another reviewer give me two stars because she didn't like my explanation regarding foghorn usage during storms (I was trying to show, not tell, how the character ...

Legalities first: I am in no way a lawyer, and this is in no way legal advice and I should not and cannot be held accountable for the information I provide in this blog post. You are responsible for ensuring the information you submit on a government form is accurate and true. Phew! Now, if you want to skip the beautifully written personal account of how and where I got this information, you can download the basic steps I followed here . Now for the story. As I'm going to be published by an American publisher, and I'm Canadian, I need to apply for an International Tax Identification Number, or an ITIN. To apply for an ITIN, I need to fill out a fairly straight forward one-page form and provide original proof of my citizenship and identity. My passport conveniently meets both of these requirements. I have four options for submitting my passport as proof. Send it in the mail to Texas. (Not happening) Apply in person at an IRS Tax Payer Assistance Center and have ...