Writer Wednesday: Facebook Ads #tips #writerlife #boosting #facebookads #howto #withpictures
First, we need to clarify the difference between boosting a post and creating an ad Boosting : Boosting is when you click the little blue button on an already published post on your page. It says, "Boost Post" like the image below. To boost or not to boost... PROS: * It's easier and quicker to set up. You make a FB post as you normally would (no fiddling with pixel dimensions and creating visuals with canva, paint, picaso or bannerfans). After the post is published on your page, you can choose to boost it. This requires you to click the boost button and complete a one page clickable form. I consider boosting to be "FB Marketing LITE." * After you boost your post, it will show up under your page's ads as well as your ad manager * If you've connected your instagram account to your ads manager, it will share it on your Instagram as well once boosted. CONS: * It has serious limitations when it comes to targeting, placement and scheduli...