The Carus Chronicles

First, we need to clarify the difference between boosting a post and creating an ad Boosting : Boosting is when you click the little blue button on an already published post on your page. It says, "Boost Post" like the image below. To boost or not to boost... PROS: * It's easier and quicker to set up. You make a FB post as you normally would (no fiddling with pixel dimensions and creating visuals with canva, paint, picaso or bannerfans). After the post is published on your page, you can choose to boost it. This requires you to click the boost button and complete a one page clickable form. I consider boosting to be "FB Marketing LITE." * After you boost your post, it will show up under your page's ads as well as your ad manager * If you've connected your instagram account to your ads manager, it will share it on your Instagram as well once boosted. CONS: * It has serious limitations when it comes to targeting, placement and scheduli...

I planned to start my "Writer Wednesday" series in January, but I've had a bunch of people ask me how to do this, so I thought I'd publish this post early. Here's how to configure the Goodreads Widget to only show your good reviews (with pictures!!!). Now before anyone gets mad at me or argues I'm "hiding the truth" from readers or being misleading... No! A writer's website is one of their best marketing tools. No brand is going to post or advertise their poor reviews. I'm not pretending I don't have any. Of course I do. Everyone does. I had a reviewer give me a three star review because she didn't like my British spellings (note: Canada uses a combination of British and American spellings, and not only am I Canadian, this book was set in Canada). I've had another reviewer give me two stars because she didn't like my explanation regarding foghorn usage during storms (I was trying to show, not tell, how the character ...