The Carus Chronicles

Coming out of a year-long maternity leave gave me time and clarity to review my promotional and marketing tactics. One thing I never gave much thought to (besides setting up) was my website. I put it up relatively fast and without much effort, slapped my books on the page and included some reviews, awards and contact information. I read a lot of marketing and promotional blogs and articles all touting the importance of a good website. I figured I was good. I didn't need to do anything else to my website besides general maintenance and updating my books because it looked nice and contained the pertinent information. Right? WRONG! I needed to improve my website (and still do), because at the end of the day, although my website is ABOUT me and my books, it's FOR the readers. When I originally designed my website, I lost site...ha, ha, ha, get it? Get it?!?...of this one simple, yet crucial fact. I needed to turn my website  from PASSIVE to INTERACTIVE In no particular...

I have a confession to make. I've been procrastinating. Between edits for two contracted pieces, self-editing a pre-submission third piece, writing blog posts and guest blog posts, critiquing other work for my critique partners, dawdling on social media and botching attempts at promotion, I've been playing around with word and making my beloved scent guide pretty. Now I'd like to share! Scent Guide 2014 The scent guide is also available off my website and the side bar on the right of this blog. Enjoy! SCENT GUIDE (http://www.jcmckenzie.ca/uploads/1/3/9/1/13916502/scent_guide_2014.pdf)